About Us

AMSU is a business-casual style boutique created by two pragmatic fashion enthusiasts working towards classic fashion with a contemporary design approach. The brand was born with today's woman's wardrobe in mind and aims to deliver simple, yet timeless clothing that appeals to the active women.

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Journal

White shirt – a wardrobe essential

White shirt – a wardrobe essential

08-09-2018
White shirt fits every woman regardless of her age, season, her style or occupation. What is more, we can wear it more almost every occasion from a meeting at the office to red carpet!
Incorporating professional wardrobe on vacation

Incorporating professional wardrobe on vacation

20-08-2018
Going about the year with an office job and a formal wardrobe for it may leave us feeling slightly uneasy about what we'll wear on that long-awaited beach vacation. We would like to discuss how to incorporate our day-to-day business wear into our vacation style.
Behind the fabric: the story of lining

Behind the fabric: the story of lining

26-07-2018
Lining is an often overlooked part of clothing. It impacts the senses in a major way, altering the way an article of clothing looks and how it feels against the skin. Which materials should we look for in lining?